Indonesia has issued Permendag 23/2025, replacing Permendag 8/2024 and taking effect in August 2025. The rule tightens import procedures for Consumer Goods (Barang Konsumsi) through mandatory approvals and technical verification, with tailored treatment for special zones and export schemes, all summarized below from your brief.
Key Takeaways
- In force Aug 2025: Permendag 23/2025 replaces 8/2024 for consumer goods imports.
- Core requirements: IT + PI before entry and LS from an appointed surveyor; verification is mandatory for Annexe tariff lines.
- Zones: KPBPB/KEK entries generally skip IT/PI/LS/designated-port until goods move into the Customs Territory; TPB/PLB has detailed alcoholic-beverage paths.
- Exceptions: Non-commercial & commercial exceptions tied to NIB/API status (Annexe II–IV), Certificate of Exemption, and Annexe V lists for complementary/testing.
- Reporting & sanctions: E-reporting + LS upload required; PI/LS must appear on the customs declaration or clearance is rejected; Article 20 sanctions apply.
- Transition: Many existing IT/PI remain valid/amendable; some applications (e.g., footwear/bicycles) are revoked/rejected via INATRADE.
What changed under Permendag 23/2025—and when does it apply?
Starting August 2025, imports of covered consumer goods must follow the new approval + verification regime, replacing Permendag 8/2024.
Which consumer goods are covered?
Strategic consumer goods listed below fall under the regulation.
- Food and beverages
- Traditional medicines & health supplements
- Cosmetics & household health supplies
- Toys
- Bags
- Alcoholic beverages (duty paid, duty not paid, etc.)
- Footwear
- Two-wheeled & three-wheeled bicycles
What import approvals and verifications are mandatory?
IT (Registered Importer Identification Number), PI (Import Approval), and LS (Surveyor Report)—all before goods enter the Indonesian Customs Territory, with technical verification required for tariff lines in the Annex.
- Alcoholic beverages: Importers must hold a Business License in the import sector and obtain:
- IT (Angka Pengenal Importir Terdaftar) — issued by/for the Minister via the Director General, before entry
- PI (Persetujuan Impor) — issued by/for the Minister via the Director General
- LS (Laporan Surveyor) — from technical verification by an independent surveyor appointed by the Minister
- Articles 3 & 4: Importers must obtain both IT and PI before entry.
- Technical verification: Mandatory for all tariff lines specified in the Annexe.
How are Free Trade Zones (KPBPB) and Special Economic Zones (KEK) treated?
Imports into KPBPB/KEK are not yet subject to IT, PI, technical verification, or designated-port rules—but all provisions apply if goods move into the Indonesian Customs Territory.
- Transfers to Customs Territory: Full import provisions reapply; IT/PI may be applied for by the owner/recipient of the goods.
- KPBPB Sabang:
- Prohibitions still apply to prohibited goods entering from outside the Territory.
- Generally, entry into KPBPB Sabang is not subject to import policies/regulations if conducted by licensed KPBPB Sabang entities.
- If moved from KPBPB Sabang to other areas within the Customs Territory, import rules reapply, except designated port provisions.
How are Bonded Zones (TPB), especially PLB, handled?
Several consumer goods entering TPB skip technical verification and designated-port rules until they move into the Customs Territory; alcoholic beverages via PLB have distinct duty-paid / duty-not-paid paths.
- Into TPB (no tech verification/designated port yet):
Traditional medicines & health supplements; cosmetics & household health supplies; toys; bags; footwear; two- and three-wheeled bicycles.
- When released into the Customs Territory, All import rules apply (except designated-port requirement).
- Alcoholic beverages via PLB:
- Duty paid: Only through PLB; intended for domestic distribution. No import license needed to enter PLB, but a license is mandatory upon release to the domestic market and must be accompanied by IT and PI.
- Duty not paid: Only through PLB; exclusively for duty-free shops. Entry into PLB requires a Business License in the import sector, compliance with designated port, and must be supported by IT and PI.
- Other alcoholic beverages (not duty paid/not duty not paid): Import into TPB is not yet subject to import policies/regulations, but such goods may not be released from TPB to other areas within the Customs Territory.
What exceptions can be granted—and to whom?
Exceptions may apply to non-commercial and commercial imports, tied to NIB/API status and detailed Annexe II–IV criteria; they can cover zone releases and KITE imports, subject to a Certificate of Exemption.
- Exceptions for consumer goods imports:
- Non-commercial and commercial purposes are possible.
- Depends on whether the importer holds NIB functioning as API.
- Detailed rules: Annexes II, III, IV.
- Applicable to:
- Release of consumer goods from KPBPB/KEK/TPB into the Customs Territory.
- KITE exemption scheme (Import Facility for Export Purposes).
- Certificate of Exemption: May be issued by the Director General on behalf of the Minister.
- Complementary Goods & Market Testing:
- Must obtain PI from the Director General.
- May require technical verification and an LS.
- Full list and provisions: Annexe V.
What reporting is required—and what are the sanctions?
E-report your import realizations/distribution and upload LS electronically; customs rejects entries missing PI/LS, and administrative sanctions apply (Article 20).
- Mandatory reporting:
- Electronic reports on realization & distribution (including nil realization).
- Electronic LS submission.
- Post-border controls: PI and LS must be included in the customs declaration, or the import is rejected.
- Sanctions: Administrative, per Article 20 and prevailing import procedures.
What are the transition rules?
Existing IT/PI remain valid to expiry (amendable under the new rule); some pending applications proceed, others are revoked/rejected per the new regime.
- Remain valid / may be amended: Previously issued IT and PI; PI for Duty Paid & Duty Not Paid Alcoholic Beverages; PI for Complementary Goods & Market Testing; Certificates of Exemption.
- Revoked via INATRADE: Previously issued PI for Footwear and Bicycles.
- Applications submitted before enactment:
- IT/PI: continue if not conflicting with the new rule.
- PI for Footwear & Bicycles: rejected electronically via INATRADE.
- Certificates of Exemption: continue if compliant.
- Technical docs/recommendations issued earlier remain valid if not conflicting.
- Appointed Surveyors & issued LS remain valid until import completion; LS may be amended/cancelled per import regulations.
- Goods already arrived (Manifest BC 1.1): Fall under the new regulation.
- Existing technical guidelines: Valid unless contradictory.
- KITE toys arriving within 30 days of effective date: Exempt from the new policy.
How Permitindo Can Help
We operationalise Permendag 23/2025 for your supply chain—mapping HS lines to scope, securing IT/PI (and Business License where required), coordinating surveyors (LS), structuring KPBPB/KEK/TPB/PLB/KITE flows, and implementing rock-solid post-border reporting.
- Readiness check: Scope assessment against Annexe tariff lines; alcoholic beverages pathway (duty paid vs duty not paid vs other).
- Licensing & execution: Business License (import sector) where applicable, IT/PI via the delegated system, LS scheduling and instructions.
- Zone strategy: Design compliant PLB and TPB usage; rules for transfers into the Customs Territory.
- Controls & training: Reporting workflows (realization, distribution, LS uploads), documentation completeness to avoid customs rejection.
Questions or need a compliance playbook? Email [email protected] or use the form below, and our team will contact you shortly.
