The cosmetic distribution industry in Indonesia is undergoing regulatory changes with the introduction of Minister of Health Regulation Number 17 of 2024, also known as the Second Amendment to Permenkes 14/2021.
This amendment, which came into force on November 14, 2024, brings key updates for Major Cosmetic Distributors (PBK), particularly in business licensing, facility standards, and distribution channels.
Understanding these changes is essential for businesses to remain compliant and take advantage of new opportunities.
The amendment does not alter ongoing licensing processes under Permenkes 14/2021, but it introduces compliance requirements for existing businesses.
Navigating business licensing requirements in the health sector can be complex, particularly with ongoing regulatory changes. Permitindo provides expert assistance in securing business licenses, ensuring compliance with the latest regulations, and helping businesses meet operational standards.
One of the key regulatory updates in the Second Amendment is the classification of cosmetic distributors into two categories:
These distributors contract licensed cosmetic manufacturers to produce products under their brand.
These distributors do not produce their products but are appointed by manufacturers or importers through an agreement to handle distribution and marketing.
Additionally, cosmetic industries that distribute their products (KBLI 20232, including toothpaste manufacturers) are now exempt from the requirement to obtain a PBK business standard certificate.
The Second Amendment retains the fundamental requirements from Permenkes 14/2021 while adding new obligations for facility management.
These additional standards ensure that cosmetic storage and distribution facilities meet high hygiene and safety standards, aligning with global cosmetic industry best practices.
A significant update in the Second Amendment is the authorization for PBK to distribute cosmetics through e-commerce platforms.
Previously, Permenkes 14/2021 did not include e-commerce as a recognized distribution channel. This update opens new opportunities for businesses to:
With the right guidance, businesses can avoid unnecessary delays and focus on successfully expanding their operations in Indonesia’s growing horticultural sector.
This shift aligns with Indonesia’s growing digital economy, allowing distributors to compete more effectively in an increasingly e-commerce-driven market.
The Second Amendment to Permenkes 14/2021 introduces critical changes for cosmetic distributors, including updated facility standards, licensing adjustments, and expanded e-commerce opportunities. With a transition period until November 14, 2025, businesses have time to ensure compliance.
Ensuring compliance with evolving regulations is essential for business continuity. If you need assistance with securing business licenses or navigating regulatory updates, fill in the form below to get expert guidance.